Build an easy-to-use insurance solution for small businesses in record time.

The focus was on creating an intuitive subscription and customer management interface, with a deep commitment to user experience research to ensure that the product effectively met the needs of its target audience.

Client

Orus

Date

January 2022

Scope

Research - UX - UI

Website

http://orus.eu

Orus was founded by former Partech executives seeking to create a neo-insurance company focused on small business to offer easy-to-use, transparent, and responsive insurance services.

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Orus faced the challenge of building the first version of their product, designed to offer a more straightforward, transparent, and responsive insurance experience for small businesses, starting with restaurateurs.

They required Mozza's expertise to develop a user-friendly digital platform that included a subscription funnel and a client management space, aiming for high UX efficiency within a tight time-to-market. This challenge was compounded by the need to validate the market fit for their focus on the restaurant industry and integrate Orus closely into the user experience research phase to enhance their understanding and capabilities in this area.

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The project with Orus involved several phases.

UXR (User Experience Research): Initiated deep dives into defining the target persona and understanding their unique insurance needs, leading to prioritized features and messaging on the platform.
Ideation: Focused on delineating V1's key functionalities, leveraging benchmarks and strategic hypothesis to shape the subscription funnel, client space, and communication strategies.
UX Design: Brought to life high-fidelity designs of the platform's screens, aiming for an intuitive user experience that welcomes feedback and iterations.
User Tests: Ensured the platform's design and functionalities resonate well with end-users, refining the product based on their interactions and feedback.
UI Design: Finalized the product's visual identity, selecting a UI style that embodies Orus's brand and can be seamlessly extended in future developments.

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The collaboration in the development and launch of Orus's first insurance product for small businesses, particularly restaurateurs, affirmed the company's strategic vision but also confirmed a strong market demand for innovative insurance solutions. This significant milestone was further highlighted by Orus's successful fundraising in July 2022, enabling expansion into broader SME sectors.

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“Mozza was more than just a design studio during our formative days. Their exceptional team provided unparalleled value, turning our product vision into reality. Any entrepreneur in the initial phases of building a company should consider Mozza - they’ll take your venture to the next level.”