Bandsintown

UX can have a direct impact on a company’s revenue. Bandsintown hired Mozza to redesign their promoters’ experience and boost the average order value.

Industry

Entertainment

Duration

3 weeks

Expertise

Product Strategy, UX Design

Device

Desktop

The platform where music artists and fans connect.

The New-York company counts more than 55m users that get recommended shows based in their music DNA. It makes revenue through tools for artists’ promoters to manage and market live events. Our job was to redesign these tools, and increase order value.

step one

Identifying weaknesses

We delivered an audit analyzing the campaign ordering flow where several issues could cause misunderstandings on the promoters’ side. The team presented different solutions and good practices to restructure the experience.

UX Analysis

Some parts of the users flow would confuse promoters when ordering a campaign. For instance, as the highlighted elements don't share the same area, they tend to be perceived as unrelated.

step two

We designed a simpler and more engaging experience for promoters

1/4 • event type
step 2 • event description
3/4 • audience builder
4/4 • order summary

Targeted audiences

We implemented a table pattern to allow users to define different targets and help them understand the correlation between the amount of selected emails and the required budget.

final result

The new UX speeded up the order process and increased clarity on the product abilities

"We hired Mozza on several projects at Bandsintown and were impressed by their ability to provide elegant design solutions to complex user problems. Their fresh eyes have proven to be very valuable too."

Guillaume de la Serre

CPO of Bandsintown

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